Our Story
Who We Are
Since its inception over a century ago in Dubai as a humble convenience store, Hassani Group has made great strides in its commitment towards excellence and credibility in every facet of its business. Over the years, Hassani Group has diversified its sectors and partnered with well-renowned brands worldwide, running its operations in more than 70 countries across the Middle East, Africa, and Asia-Pacific with 35 subsidiaries in our repertoire.
Having secured our position as one of the most prestigious companies in the region, we continuously strive towards providing high-quality products and services to our customers and partners while implementing our values of integrity, transparency and sustainability across different sectors including: Food Manufacturing, Industrial Manufacturing, Trading & Distribution, Retail & Services, and Real Estate & Contracting.
Message From The Chairman
IT IS ALWAYS A TIME TO BELIEVE.
I am delighted to share with you almost a century of achievements. Since our father Baba Hassani founded the company in 1912, the values of integrity and entrepreneurship, as well as a relentless dedication to service by a group of the most competent people, have been our keys to growth.
In 1995, I had the vision of building a global group that would earn a solid reputation for providing world-class quality products and services, giving my people the opportunity to improve their quality of life and contribute to the sustainable development of the UAE and the region as a whole. Together with my sons, and a core group of devoted, talented professional managers and team members, we went about building on a vision with passion, perseverance, and integrity.
Over the years we have also been fortunate to have formed partnerships with world-class brands in all our fields. Partnering for success is a core strategy of our business, and one of the reasons we maintain loyal customers and associates. Indeed, all of these factors have contributed to the Hassani Group of Companies and has secured its leading position in the regional market.
These are tough and challenging times for the Middle East as well as the global economy, but they are also exciting times.
At Hassani Group of Companies, we believe in innovation, commitment, and transparency. With the advantage of our local and international presence and knowledge, our highly skilled team is currently expanding the Hassani Group of Companies beyond the Middle East region.
I would like to take this opportunity to thank all our clients and partners for their long-term loyalty and support. On behalf of the whole team at Hassani Group of Companies, I invite you to join us for our centennial 100 years of dedication, reputation, and success.
Thank you,
Mohammed Hassani
Board of Directors
Our History & Timeline
Hassani Group traces back its history to 1912 when Baba Hassani founded a small convenience store supplying basic amenities to scarcely populated Dubai. Embracing our entrepreneurial spirit, we laid the foundation for our company and established ourselves as a leading regional organization as we expanded our global reach and diversified our portfolio over the years. Hassani Group has achieved continuous growth and recognition due to our unrelenting drive and dedication in every aspect of business, combined with the synergistic, seamless collaboration we offer our stakeholders.
Baba Hassani founded a small convenience store supplying basic amenities to sparsely populated Dubai.
His Highness Late Shiekh Rashid Al Maktoum inaugurated the first Hassani Supermarket which became the first chain of supermarkets in UAE.
Mr. Mohammed Hassani established Hassani Trading Company (HTC), laying the foundation for today’s HASSANI GROUP OF COMPANIES.
Hassani group became the agent of Kellogg's breakfast cereals and cereal bars.
Hassani Food Industries became the Group’s first UAE manufacturing unit, starting with nuts and later expanding into semolina, oats, juices, desserts, and cake mixes.
Hassani Tea & Herbs Factory was established in 1988. It produces leading brands of Tea and Herbal drinks in powder form, in a wide variety of flavours and packaging.
Hassani Baby Food and Milk Powder Factory became the UAE’s first milk powder packing factory and remains among the region’s largest, using hygienic technology for varied packs.
Hassani Real Estate was established to manage Group properties, growing a diverse portfolio of buildings, villas, shops, and warehouses across the UAE and abroad.
Crown Food Industry began with tomato-based products and later expanded into mayonnaise, dressings, and honey, becoming the GCC’s largest tomato paste factory.
Crown Can Industry became the UAE’s first processed-food can facility, producing over 1 million cans daily with in-house design, printing, cutting, and components.
Lamia Garments was launched as a leading embroidery and textile factory, producing fashionable nightgowns and lingerie for Middle Eastern markets and exports to France, Japan, and Canada.
Crown Dairy Industry entered the dairy market with evaporated milk, cream, and condensed milk, quickly gaining market share before expanding into yoghurt drinks, flavored milk, and yoghurt.
Pastalini Food Processing established its pasta factory with advanced lines, creating the UAE’s second leading pasta brand with strong shares across the UAE, Middle East, and Africa.
Technoman Engineering was established to provide mechanical support and maintenance for UAE and overseas factories, building machinery, parts, and commissioning new plants.
Hassani Group of Companies completed its transfer from Al Quoz industrial area to its new facility in Dubai Investment Park 1.
Hassani earned ‘Distributor of the year Award’ and obtained approval from the Ministry of Health to offer Kellogg’s products in schools.
Acquisition of Greens Brand & manufacturing site of Kerry Foods UK
Global Launch of Kellogg’s Muesli and Cadbury Cakes from UK
Acquisition of Dhofar Seafood in Oman.
Establishment of Prime Fisheries, the largest fishing facility in Socotra, Yemen.
Establishment of Element 26 Engineering DWC-LLC which manufactures equipment and machine parts for aviation, oil & gas and defense industries.
Establishment Socotra Trip, a tourism agency in Socotra